TRIGGER 1

How to understand brand management and the roles of 
brand manager, the employees and external consultants? 

1. What is the brand manager? 



2. What are the brand management's tasks and responsibilities? 



3. What are the steps in brand management process? 



4. How does the brand manager work in cooperation with the company management, the employees and external consultants? 




5. Analyse the brand management of Coca-Cola company.



Sources:

https://www.linkedin.com/jobs/view/382691674/
http://www.businessdictionary.com/definition/brand-management.html
https://career.webindia123.com/career/options/management/brand-management/index.htm
https://en.wikipedia.org/wiki/Brand_management
https://creativepool.com/articles/jobdescriptions/brand-manager-job-descriptionhttps://freshsparks.com/successful-brand-building-process/


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