TRIGGER 2 Brand identity and brand symbolism 1. What is brand identity vs. brand image? Brand identity - A brand identity is the face of your business. It represents your company's values, services, ideas and personality. It can generate loyalty from your clients and make your employees proud to work for you. The simple definition of brand identity is how you want the market to perceive your product or brand. Brand identity includes elements like colours, design, logo, name, symbol and tagline. But it also involves intangibles such as thinking, feelings and expectations. It takes time and patience to develop an effective brand identity. However, if done well it is certainly worth the effort. (http://www.snap.com.au/articles/brand-identity--what-is-it-and-why-is-it-so-important-.html) - Brand identity is how a business presents itself to — and wants to be perceived by — its consumers. The former corresponds to the intent behind ...